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Baresquare now Uses Auth0 for secure and easy User Authentication

February 15, 2023
5 min read
Baresquare now Uses Auth0 for secure and easy User Authentication

We're excited to announce that we've implemented Auth0 as our primary user authentication and authorization system. This upgrade marks a significant step forward in providing our users with an easy and secure login experience.

At its core, user authentication and authorization are critical components of any software application that requires secure access to information. With Auth0, we can now offer a more streamlined and user-friendly login experience, while also improving the overall security of our platform.

In this blog post, we'll dive into the benefits of using Auth0 for user authentication and authorization, and explain how this new update will improve the experience for our customers.

The Problem with Traditional Authentication Methods

Despite the importance of user authentication and authorization, traditional methods can be a hassle for both users and businesses. These methods often involve creating and remembering passwords, which can be a tedious and frustrating experience for users, especially if they have multiple accounts across different platforms.

Furthermore, traditional authentication methods are often susceptible to attacks such as phishing and brute force attacks. Even if users choose complex and unique passwords, their accounts may still be compromised if the service they're using has weak security measures.

To make matters worse, businesses have to deal with the repercussions of such attacks, which can result in data breaches, lawsuits, and a loss of trust from their customers.

In short, traditional authentication methods can be both inconvenient and insecure, making them a liability for both users and businesses.

At Baresquare, we take security seriously, which is why we've decided to upgrade our authentication and authorization system by integrating Auth0. With Auth0, we're able to offer our customers a more secure and user-friendly experience. In the next section, we'll dive into the benefits of Auth0 and explain how it solves the problems with traditional authentication methods.

Introducing Auth0: A Solution for Modern Authentication

Auth0 is a modern authentication and authorization platform that provides businesses with a secure and streamlined way to authenticate and authorize their users. It's trusted by thousands of businesses worldwide, from startups to large enterprises, including Atlassian, Mozilla, and OpenAI. Auth0 is owned and offered as part of Okta, the leader in Gartner® Magic Quadrant™ for Access Management

Auth0 is a leader in Gartner® Magic Quadrant™ for Access Management

So, what exactly is Auth0 and how does it work?

Auth0 is a cloud-based platform that offers a suite of authentication and authorization services that can be easily integrated into any web or mobile application. With Auth0, businesses can provide their users with a seamless, secure, and customizable authentication experience.

Benefits of Auth0 for Baresquare Customers

Now that we've introduced Auth0, let's take a closer look at how Baresquare customers can benefit from this update.

Social Login with Google and Microsoft Accounts

Auth0 allows Baresquare customers to sign in to their accounts using their Google or Microsoft account credentials. This means that users can easily log in to their Baresquare account without having to remember another username and password. This feature not only saves time but also reduces the risk of password-related attacks.

Baresquare's new login page with Auth0 and social login options

Increased Security

Auth0 provides an added layer of security to Baresquare's authentication and authorization system. With Auth0, user data is protected with industry-standard encryption and multi-factor authentication. 

Auth0 also provides real-time monitoring and threat detection to identify and prevent any suspicious activity on the platform. This means that Baresquare customers can trust that their data is secure and protected from potential security threats.

Risk-Based Authentication

Auth0 uses risk-based authentication to analyze user behavior and detect potential security threats. This system identifies any anomalies in user behavior, such as login attempts from unknown devices or locations, and prompts additional authentication steps to verify the user's identity.

This feature helps protect our platform from potential security breaches and ensures that only authorized users can access our services.


In summary, Auth0 offers Baresquare customers a more secure, convenient, and customizable authentication and authorization experience. With this update, Baresquare is taking a proactive step towards improving the user experience and ensuring the security of its platform. We're excited to see how our customers will benefit from this update.

If you have any questions or feedback about this new feature, please let us know. We're always happy to hear from our customers and welcome any suggestions on how we can improve our platform.

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