ACT ON EVERY INSIGHT

The Baresquare Platform is a cloud-based digital analyst that provides actionable insights in simple language by combining  GenAI, NLG, and ML techniques. It replicates the thinking process of human analysts, allowing businesses to save time on data tasks and swiftly act on surfaced findings instead. The platform can digest data from various platforms, data warehouses, and external sources of information, to produce instant explanations of surfaced anomalies that are sent to collaboration tools. Thus, teams can collaborate seamlessly and use data effectively to drive meaningful changes and improvements.

The Baresquare platform detects anomalies through a 24/7 anomaly detection algorithm, using two different modes: Revenue Plan (RP) where the expected values refer to business targets, and Time Series Analysis (TSA) which examines seasonality, trends, and patterns in historical data to set expected limits. The system flags significant deviations as anomalies with users being able to determine the sensitivity of the algorithms. If an anomaly is detected, the platform triggers root cause analysis and generates the explanations, plus recommended actions.

The platform explains anomalies by employing an Agentic Workflow. This involves an orchestrator that creates the (structured and unstructured) data analysis plan and assigns it to AI Agents to execute it, synthesizing their outputs. The results are then summarized, providing clear explanations,  actionable insights, and recommendations to address the underlying issues effectively.

The Baresquare platform recommends actions linked to the identified root causes like adjusting marketing budgets to optimize ROAS, modifying prices based on market trends, redirecting traffic from broken links, changing content to boost engagement, updating promotional calendars, fixing UX issues, etc.

Yes, the Baresquare platform can automatically implement recommended actions or wait for human approval, giving businesses control over the level of automation. This flexible execution approach ensures that the platform's recommendations can be efficiently put into practice while still allowing for manual oversight where needed.

The platform learns through a process of AI-powered analysis, user feedback, and reinforcement learning. It starts by testing various hypotheses to explain anomalies and then learns from the results of these investigations. Users can provide feedback on the AI’s suggestions, which helps fine-tune the system. This iterative process enables the platform to continuously improve the accuracy and relevance of its analyses and recommendations.

Various roles and industries can benefit from using the Baresquare platform. It is particularly valuable for e-commerce managers, digital marketers, and data analysts who need to optimize site performance and campaigns. Businesses aiming to enhance customer experience, increase conversion rates, or manage digital operations efficiently will find the platform highly useful. Additionally, organizations looking to leverage data-driven insights for strategic decision-making can significantly benefit from its advanced anomaly detection and actionable recommendations.

Hit the “Start Now” button on this page to join Baresquare. If you have any additional questions, please contact us at support@baresquare.com.