Maximize Your Website's Potential with GA Alerts and Baresquare
March 10, 2023
4 min read
Knowledge is Power. Timing is Superpower.
Knowing that your digital campaign is underperforming, gives you the opportunity to fix it. Being informed on Day 1, allows you to take immediate action, saving tons of money and helping you achieve even more.
In this blog post, we explore the options a website owner, a marketer or a digital analyst has for staying on top of their website’s performance.
Google Analytics alerts
What’s not to love about Google Analytics? It’s free, with plenty of built-in reports for manual deep-dives and with opportunities to create custom alerts for critical business KPIs to receive real-time notifications (how-to instructions provided at the end of this post).
Boom! Problem solved!
Or is it?
If you have set up Google Analytics alerts before, you’ve probably encountered the below challenges:
~How many to set up?
~For what combination of metrics and dimensions?
~How granular to go?
~What thresholds to use?
~Receiving dozens or hundreds notifications with no grouping (per root cause) or prioritization (actionable vs informative)
~Ending up auto-archiving them and relying again on weekly/monthly reports to spot irregularities and optimization opportunities
For example, an e-commerce website with ten Product Categories and four key performance indicators (KPIs) may require more than 1,000 Google Analytics alerts to cover all possible cases.
Baresquare to the rescue
Baresquare can save you from the heavy lifting of creating and maintaining Google Analytics alerts with its own advanced data anomaly system. On top of that, Baresquare goes above and beyond in so many ways.
Proprietary anomaly detection algorithm Baresquare’s advanced monitoring takes trends and seasonality into account, updating alert thresholds daily.
Grouped alerts If three issues trigger hundreds alerts, Baresquare groups them into incidents and sends you only one email notification per incident.
Notifications with analysis Each notification includes additional data insights about the product category, affiliate site or landing page that contributed to each incident in simple, easy-to-understand English text.
Deep-dive data analysis with 1-click Use the follow-up feature to receive additional analysis on the case (e.g. determine if there is an indication of bot traffic or an untracked campaign).
Prioritization Each case is accompanied with an Impact Score and a Priority level to help you focus on the important cases.
Collaboration space Teamwork makes the dreamwork. Assign each incident to the relevant team with one click.
Adaptive technology The system learns from past incidents and assigns tickets directly to the correct team, recommends resolution actions or escalates urgent cases.
Don’t take our word for it, Baresquare was recognized by Forrester in ‘2021 AI-for-Retail’ report as a leader in ‘Anomaly detection’ and ‘Intelligent automation tools’. Don't just take our word for it, see for yourself why Baresquare stands out.