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Maximize Your Website's Potential with GA Alerts and Baresquare

March 10, 2023
4 min read
Maximize Your Website's Potential with GA Alerts and Baresquare

Knowledge is Power. Timing is Superpower.

Knowing that your digital campaign is underperforming, gives you the opportunity to fix it.
Being informed on Day 1, allows you to take immediate action, saving tons of money and helping you achieve even more.

In this blog post, we explore the options a website owner, a marketer or a digital analyst has for staying on top of their website’s performance.

Google Analytics alerts

What’s not to love about Google Analytics? It’s free, with plenty of built-in reports for manual deep-dives and with opportunities to create custom alerts for critical business KPIs to receive real-time notifications (how-to instructions provided at the end of this post).

Boom! Problem solved!

Or is it?

If you have set up Google Analytics alerts before, you’ve probably encountered the below challenges:

  • Implementation
  • ~How many to set up?
  • ~For what combination of metrics and dimensions?
  • ~How granular to go?
  • ~What thresholds to use?
  • Typical day
  • ~Receiving dozens or hundreds notifications with no grouping (per root cause) or prioritization (actionable vs informative)
  • ~Ending up auto-archiving them and relying again on weekly/monthly reports to spot irregularities and optimization opportunities

For example, an e-commerce website with ten Product Categories and four key performance indicators (KPIs) may require more than 1,000 Google Analytics alerts to cover all possible cases.

Google Analytics custom alerts combinations for an EC site with 10 product categories
Google Analytics custom alerts combinations for an EC site with 10 product categories

Baresquare to the rescue

Baresquare can save you from the heavy lifting of creating and maintaining Google Analytics alerts with its own advanced data anomaly system. On top of that, Baresquare goes above and beyond in so many ways.

  1. Proprietary anomaly detection algorithm
    Baresquare’s advanced monitoring takes trends and seasonality into account, updating alert thresholds daily.
  2. Grouped alerts
    If three issues trigger hundreds alerts, Baresquare groups them into incidents and sends you only one email notification per incident.
  3. Notifications with analysis
    Each notification includes additional data insights about the product category, affiliate site or landing page that contributed to each incident in simple, easy-to-understand English text.
Example ticket on Baresquare platform
Example ticket on Baresquare platform

  1. Deep-dive data analysis with 1-click
    Use the follow-up feature to receive additional analysis on the case (e.g. determine if there is an indication of bot traffic or an untracked campaign).
Sample follow-up data analysis
Sample follow-up data analysis
  1. Prioritization
    Each case is accompanied with an Impact Score and a Priority level to help you focus on the important cases.
  2. Collaboration space
    Teamwork makes the dreamwork. Assign each incident to the relevant team with one click.
  3. Adaptive technology
    The system learns from past incidents and assigns tickets directly to the correct team, recommends resolution actions or escalates urgent cases.

Baresquare distinctions

Don’t take our word for it, Baresquare was recognized by Forrester in ‘2021 AI-for-Retail’ report as a leader in ‘Anomaly detection’ and ‘Intelligent automation tools’.
Don't just take our word for it, see for yourself why Baresquare stands out.

Baresquare was recognized by Forrester in ‘2021 AI-for-Retail’ report

Want to join us?

How to set up Baresquare

  • Sign up to Baresquare.
  • Choose any of the apps available under the ‘Analytics’ section.
  • Complete the setup by configuring the app for your business and start your 30-day free trial.

How to set up Google Analytics alerts

In Google Analytics 4

  • On the Insights card, click View all insights.
  • Click Create.
  • Select the check box for each insight you want to create, then click "Create selected".
  • If you want to use a suggestion as a template, click “Review and create” in the row for that insight. Modify the insight condition if necessary, using the instructions below, then click “Create”.
  • You can create your own insight, under "Start from scratch", click "Create new".
  • Set the conditions that generate the insight.
  • Enter a name for the insight.
  • Click "Create" in the upper right.
Google analytics 4 insights page

In Universal Analytics

(Universal Analytics will be available until 01 June 2023)

  • Log in to your Google Analytics account and select the website for which you want to set up an alert.
  • Click on the "Admin" tab in the bottom left-hand corner of the screen.
  • Under the "View" column, click on "Custom Alerts".
  • Click on the "New Alert" button to create a new alert.
  • Enter the name of the alert and specify the conditions under which the alert should trigger (e.g., when there is a sudden increase or decrease in website traffic).
  • You can choose from a range of options, including specific metrics, and thresholds.
  • Select how often you want to receive the alert (e.g., daily, weekly, or monthly).
  • Choose whether you want to receive the alert via email when the alert is generated. You can choose to send this email to other emails as well.
  • Click "Save Alert" to complete the setup process.
Google Analytics new custom alerts

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