Boost Your E-Commerce Conversion Rates by Custom CTA Monitoring

Introduction

In today's fast-paced world of e-commerce, having optimized product pages with functioning primary call-to-action (CTA) buttons is crucial for driving conversions. In this blog post, we'll delve into the custom solution we developed for monitoring our client's product pages and identifying errors in their primary CTA’s. By implementing this solution, businesses can ensure their product pages are performing optimally and driving more conversions. Join us as we explore the benefits of efficient product page monitoring for e-commerce businesses.

In the world of digital marketing, a CTA, or call-to-action, is a crucial element for businesses seeking to drive user engagement and ultimately increase conversions. A CTA button is a prompt that encourages users to take a specific action, whether it's making a purchase, subscribing to a newsletter, downloading an app, or registering for an event. For e-commerce businesses, the primary CTA button typically leads to a product purchase , such as "Add to Cart" or "Buy Now.". The design and placement of these buttons can significantly impact a website or app's conversion rate, making it a key consideration for any business looking to optimize their digital marketing strategy.

The Challenge

One of our clients came to us with a common challenge faced by many e-commerce businesses - ensuring that their product pages were optimized for conversions. Specifically, the client was struggling to identify and resolve errors in their primary call-to-action (CTA) buttons, which were critical to driving sales. With a vast catalog of products available in more than 160 countries, our client needed a scalable and efficient solution to quickly identify any issues with their CTAs and address them before they impact sales. Our team of experts, developed a custom monitoring solution tailored to the client's specific needs enabling them to ensure that their product pages were performing optimally, and boost sales.

The Solution

To help our client overcome the challenge, we developed a custom crawler that extracts all critical data from their product pages and performs a thorough analysis to identify any issues related to the primary CTA buttons. The crawler was designed to review every page and flag any errors, such as broken or missing CTA buttons, inconsistent product information, or other issues that could impact conversions. 

To prevent overloading the server with excessive HTTP requests we took a targeted approach to crawling the product pages. Rather than crawling every page, which could have negatively impacted the website's performance with hundreds of thousands of requests, we selectively crawled a smaller subset of pages each day. To identify the most important pages to crawl, we extracted data from Adobe Analytics, enabling us to pinpoint the most frequently visited pages on the client's website. By focusing our crawling efforts on these high-traffic pages, we were able to maximize the effectiveness of our monitoring system and ensure maximal conversion rates.

With our custom solution in place, the client's product pages are now being monitored on a daily basis. This ongoing monitoring ensures that new issues are promptly identified, while existing problems are resolved promptly and effectively, helping businesses ensure that their product pages are always optimized for conversions, driving more sales and increasing their online success.

CTA Monitoring + Baresquare

Our custom CTA monitoring solution has been seamlessly integrated into the Baresquare platform. Whenever a new issue is detected, it automatically raises a ticket and notifies the client, empowering them to take swift action. To cater to our client's worldwide operations,  our solution is region-specific, consolidating all related issues into a single ticket and automatically assigning it to the corresponding user responsible for resolving it. 

Conclusion

In summary, our custom CTA monitoring solution has helped our client to identify and resolve issues related to their product pages proactively, leading to an increase in conversion rates and online success. By leveraging the power of our targeted approach, our client has been able to stay ahead of the competition, mitigate risks, and provide a superior online experience for their customers. Our seamless integration into the Baresquare platform has provided our client with a single point of reference for tracking website-related issues, streamlining the resolution process and empowering them to take action quickly and effectively. We are proud to have partnered with our client on this project and remain committed to continuing to provide innovative custom solutions to help businesses thrive in the ever-evolving digital landscape.