A popular way for quickly detecting bot traffic involves examining the Bounce Rate of incoming traffic.
Typically, bots have cookies disabled, resulting in the absence of Visitor ID cookies used by tools like Adobe Analytics or Google Analytics to recognize Visitors and their corresponding Visits. Consequently, if a bot navigates through multiple pages on a website, each page view will register as a distinct Visit, each one showing a 100% Bounce Rate.
However, this seemingly straightforward rule suffers from two significant limitations:
To circumvent these limitations, you can create a custom Bounce Rate metric by integrating two criteria — Bounce Rate greater than 95% and Entries greater than 50.
This is also a great example of how Adobe Analytics functions can enhance the value of custom metrics.
To construct this type of metric, we will utilize the Row Sum and Greater Than Or Equal functions. Figures 1 and 2 present the summary and detailed configurations, respectively.
Essentially, the Bounce Rate metric is reconstructed by calculating the ratio of Bounces to Entries, exclusively for traffic that satisfies the specified criteria. In any other scenario, the metric will yield a 0% result (if Bounce Rate < 95%) or Infinity (if Entries <50).
The full potential of the abovementioned metric is realized when combined with the following dimensions:
For more granular bot traffic detection:
Understanding and identifying bot traffic is pivotal to gaining precise insights from your Adobe Analytics data. By leveraging custom metrics and making use of various dimensions, you can not only identify but also dissect bot traffic, giving your analysis a new level of accuracy.
Consider implementing these strategies today and unlock the full potential of your analytics. Feel free to share your experiences and findings in the comments section below. Your input could help others facing similar challenges.
As always, if you need further guidance, don't hesitate to reach out to the Baresquare team. We're here to help you navigate through your data analytics journey. Let's build a smarter, bot-free future for your digital analytics together.